The Maison Piaget

1990 - The inspirational brand heritage

To meet rapidly growing demand, the Manufacture in La Côte-aux-Fées strengthened its offer in mechanical movements by developing new movement lines: Calibres 430P and 500P. These replaced the historic ultra-thin 9P and 12P movements that had forged Piaget’s reputation in the ultra-thin field. In 1998, building on this broader range of mechanical movements, Piaget launched the Piaget Altiplano collection of ultra-thin watches – inspired by a vintage 1957 model – embodying purity, classicism and elegance, and introduced in 1999 the Piaget Emperador line destined to house the most sophisticated mechanical movements.

Watch tower in Venice restored by Piaget
Piaget Emperador power-reserve watch
Piaget luxury watch worn by Alain Delon
Piaget skeleton watch in yellow gold

These watches are all inspired by the brand’s rich historical heritage, which they reinterpret in a forceful, distinctively modern way. Piaget’s deep-felt attachment to traditions and its expertise in movement manufacturing made it a natural choice for the city of Venice as a partner in restoring the Torre dell’Orologio on St. Mark’s Square, a legendary monument bearing eloquent testimony to the history of time measurement.

Piaget luxury watch in yellow gold
Square-shaped Piaget watch
Piaget moon-phase watch