Piaget Society

Piaget’s passion for polo makes UK appearance

Swiss watchmaker Piaget kept time on the Audi International for The Coronation Cup at Guards Polo Club, Windsor Great Park as Official Time Piece Partner. The world-class match saw a tremendous victory for Argentina against England, 13 goals to 8 with Facundo Pieres, Piaget Brand Ambassador, as top goal scorer with a total of 9. Around 6,000 guests enjoyed a showcase of incredible polo and Piaget was thrilled to be part of it, enriching its association with the sport of Kings now lasting 35 years.

Piaget time piece for polo game

In between chukkas, VIP guests were treated to a journey through Piaget time with opportunities to see rare archive photography such as President Yves Piaget with Ursula Andress, former Bond girl, modelling one of the first Piaget Polo watches, as well as limited edition Piaget Polo watches, including the Piaget Polo FortyFive 45mm watch - a size to reflect the average length of a polo match and an 880P (in-house manufactured Piaget movement).

“The 2014 Audi International for the Coronation Cup was a breath-taking display of exceptional polo and proved to be a natural fit for Piaget. There is a mutual passion there for flawless technique and we were honoured to have been part of a day where Piaget and polo met at the home of this most elegant sport.” Lorenza Cavalli, UK Brand Director, Piaget

Swiss watchmaker and jeweller Piaget, celebrates its 140th anniversary in 2014 and possesses a strong heritage with polo spanning more than three decades. Highlights include sponsoring The Piaget World Cup at West Palm Beach and creating the world’s first charity polo team, Chukkers for Charity, made up of movie stars, which made a horse-back appearance down New York’s 5th Avenue. In 1979, the iconic Piaget Polo watch was born - renowned for streamlined design and seamless integration of the case, bezel and bracelet, it is a harmony of aesthetics and comfort created for high performance.

England - Luke Tomlinson (7); Mark Tomlinson (7); James Beim (7); Ollie Cudmore (5)
Argentina - Adolfo Cambiaso (10); Facundo Pieres (10); Julio Ruggeri (4); Francisco Belaustegui (3)

Facundo Pieres against Luke Tomlinson
Guests wearing Piaget Panama hats enjoy the occasion

Facundo Pieres of Argentina battles for the ball against Luke Tomlinson of England

Guests wearing Piaget Panama hats enjoy the occasion

Luke Tomlinson wearing a Piaget branded shirt
Facundo Pieres wearing a Piaget Polo watch

Luke Tomlinson Captain of the England Polo team sports his Piaget branded shirt

Facundo Pieres Captain of the Argentina Polo team sports his Piaget Polo FortyFive watch

England polo team Ollie Cudmore Mark Tomlinson Piaget James Beim and Luke Tomlinson  Nick Harvey
Argentina polo players lifting the trophy of their victory

England polo team: Ollie Cudmore, Mark Tomlinson, Philippe Léopold-Metzger, CEO, Piaget, James Beim and Luke Tomlinson

Argentina lifts the trophy to celebrate their win with Captain Facundo Pieres sporting a Piaget Polo watch