Piaget Society

Piaget Ginza Flagship Store

Piaget, a Swiss luxury watchmaker and jeweler, held the grand opening of its Japan flagship boutique in Ginza on Thursday, November 3rd, following the completion of its relocation to Ginza Chuo-dori. Ms. Jun Hasegawa, model and friend of the Maison, was adorned with exclusive Piaget high jewellery and accompanied by Piaget CEO, Philippe Léopold-Metzger, Piaget Chairman, Yves G. Piaget, and Managing Director, Chabi Nouri, at the ceremony held a day prior to the grand opening.

Ms. Hasegawa wore a necklace type secret watch and bracelet from the Secrets & Lights collection, which celebrates the history of the silk route and inspired by two legendary cities, Venice and Samarkand. The winged lion, guardian and emblematic symbol of Venice, is brought to life with the jewelry watch which has been luxuriously studded with over 1,000 diamonds. Hidden behind the nose is a secret watch. A supple bracelet that is reminiscent of a silk cloth woven with gold and silver thread radiantly sparkled on Ms. Hasegawa’s wrist.

piaget ginza boutique
Piaget ginza jewellery and watch boutique
Ginza Piaget Boutique

Driven by the Piaget motto: “Always do better than necessary”, the Ginza boutique clearly reflects the challenging spirit and unrivaled craftsmanship as well as creativity in its elegant and bold atmosphere. Passing through the entrance hall reminiscent of a private salon, customers are welcomed by jewelry and watches displayed in the windows in a space coordinated around black and white colors. A chandelier with a Piaget Rose motif, one of the Maison’s iconic collections, hangs from the ceiling and brilliantly lights up the interior of the boutique. Ginza is the fourth boutique in the world to implement this iconic Rose chandelier. On the first floor, there is an area for jewelry and watches as well as bridal collection, where the latest creations can be enjoyed. The second floor has a VIP salon and a space where customers can take a closer look at Piaget’s creations. Rich with over a century of history, discover the magic that Piaget offers through the extravagant high jewelry and watch collection which integrate both tradition and extraordinary creativity.