Piaget Society

Ladies Lunch

Models wearing Piaget jewellery during the Ladies Lunch
The funds collected during the lunch for a Monegasque association called D’AMORE PSY

The Monte Carlo Ladies Lunch, created in 2005 by the Baronness Cécile de Massy, is a charitable event from which proceeds go to Monegasque associations helping children and/or adolescents. Each year, two lunches are organized in the Principality of Monaco, exclusively attended by ladies and sponsored by prestigious patrons. The event includes a cocktail with an exhibition featuring the most stunning pieces of jewellery and an haute couture and high jewellery fashion show.

The lunch, which took place 24th of November 2011 at 11:30am in the luxurious setting of the Métropole Palace of Monte-Carlo, was followed by a fashion show by the Swiss designer A-K-R-I-S, resulting in proceeds of over 50,000 euros.

All the funds collected during the lunch were donated to D’AMORE PSY, the Monegasque Association for the Assembly of Friends and Families of the Psychiatrically Ill in Monaco. Website:

This year, Piaget wished to support this association by sponsoring the lunch and exhibiting some of its most beautiful haute joaillerie, pieces namely the Piaget Possession jewellery, Piaget Magic Garden and Limelight Cocktail rings collections. Piaget is profoundly devoted to helping charity organizations in their work for children. These include Action Innocence, Fondation Miracles and the latest auction Only Watch of Monaco benefitting the association Dystrophie Musculaire de Duchenne.