Piaget Society

Couture Précieuse collection

June 21, 2013, Beijing – Piaget, renowned Swiss watchmaker and jeweller, celebrated the launch of its stunning new Piaget Couture Précieuse Collection. During the ceremony, Piaget also announced the appointment of celebrated actress, Gong Li, as its new global brand ambassador.

Being an icon of classic beauty, exceptional talent, and steadfast dedication, Gong Li shares Piaget’s brand philosophy, “Always do better than necessary” and perfectly echoes the brand’s pursuit of perfection in the most sublime way. In a highlight of the night, Piaget’s brand ambassador Gong Li emerged from within the mirrors wearing her favorite pieces from the collection to announce the launch of Piaget Couture Précieuse Collection in China.


Inspired by the exquisite detailing found in Haute Couture, the Couture Précieuse Collection is a tribute to Piaget’s more than one hundred years of skilled craftsmanship. The collection’s color palette – black, red, and white – symbolizes feminine beauty, while highlighting three distinct inspirations: “Radiant Lace,” “Diamond Embroidery,” and “Magnificent Adornments.” Each theme emphasizes the feminine silhouette, highlights the depth of feminine beauty, or showcase even more unique feminine characteristics, to pay tribute to feminine beauty.

At the grand launch at 751 D Park, dancers in white, black, and red – representing the colors of the collection – moved across a stage full of rotating mirrors, inviting the audience into a fantastical, visual feast. Distinguished guests, including Philippe Léopold-Metzger, Chief Executive Officer of Piaget, Dimitri Gouten, President of Piaget Asia Pacific, Thomas Bouillonnec, Managing Director of Piaget China, and Gong Li herself gathered to witness the magnificent moment in Piaget’s history.

Model Show to present Piaget new collection
Model Show to present new Piaget Couture Precieuse Collection
New Piaget Precieuse collection presented in Beijing
Piaget Beijing Event entrance 2013
Piaget presents its new collection during a special event in Beijing