Piaget Society

2012 "Coupe de l'Amitié"

Piaget Swiss Polo team
Piaget Polo in Veytay
Piaget Polo match in Switzerland
Martin Luginbühl, playing for Piaget team during the
Audrey Kohli during the “Coupe de l’Amitié” in Switzerland

At the end of the 1970s, existing codes were changing, style boundaries were being turned upside down and unisex was gaining a status of its very own.

In 1979, Piaget didn’t hesitate for a minute to rock the conventions ruling its profession and impose a casual new elegance on watchmaking.

The Piaget Polo watch was born. Made exclusively of precious metal, and often set with diamonds, it was characterised by the perfect integration of its case and dial, and by its alternating polished and satin-brushed surfaces.

Elegant, refined, technical and precise, this model draws its inspiration from and echoes a prestigious sport which shares the same values – polo.

Driven by Yves Piaget, the brand entered into historic partnerships and began to make its mark on the world of polo.

The Piaget Polo watch made its debut among the jetset, during the polo world cup at Palm Beach in 1983, on the wrist of the sculptural Ursula Andress, who thus became the first of a long list of stars and celebrities to represent the glamour and elegance of this model.

The Piaget Polo line has found its way through the years and remains as timeless as ever, while constantly adapting to its time. Redesigned in 2001, it adopted a certain generous volume and a particularly sensuous curve. Later, it was endowed with a chronograph and for its 30th anniversary welcomed a new titanium model, the Piaget Polo FortyFive.

Piaget Polo FortyFive chronograph watch

The Piaget watchmaking brand, driven by Mr Yves G. Piaget, pioneered the sponsoring of this elite sport by associating its name with the world of polo from the early 1980s onwards. Committed to promoting this extreme sport, which mirrors its own values – daring, high standards, and precision – it has been connected with the promotion of polo at Palm Beach since its beginnings, through supporting the World Cup and today sponsoring the famous USPA Gold Cup to which it lends its name.

It has also been present for several years at Palermo (Buenos Aires) – that veritable polo mecca where the world’s top tier of this elite sport does battle. Piaget is associated with Pilara, the luxurious Argentine sports and real estate complex, supporting one of the teams selected for the prestigious Triple Crown.

The famous Queen’s Cup and Gold Cup, which take place in the United Kingdom, are key events in the Piaget agenda as the latter has been sponsoring a competing team since 2011. The same applies to the Piaget Polo FortyFive Beijing Polo Open with which the Swiss watchmaker has associated its name since 2010, thus pursuing its mission to promote polo as far as China.

Today, Swiss jeweller and watchmaker Piaget is affirming its support of the polo world locally by adopting a team from its home country headed by captain Gilles Leraillé.

Parallel to a career in the world of finance, the latter has been a fan of horse-riding for a long time, a passion that led him to discover the world of polo some ten years ago both in Argentina and Switzerland, where he has played for some of the greatest clubs.

Winner of the Veytay Low Goal Trophy in 2010 with his own Eureka Polo Team, he has also captained the Swiss team every year since 2008 for the Heritage Cup, played at the prestigious Sandhurst Military Academy near London.

The Swiss team won the title in 2009 and came third in 2010 under the patronage of Markus Gräff, President of the Zurich Polo Park.

Gilles Leraillé, captain of Piaget Swiss polo team

Piaget is delighted to be associated with Gilles Leraillé and his team, which already shone in June of this year at the Medium Gold Trophy at the Zurich Polo Park. On September 23, the Piaget team won the 2012 “Coupe de l’Amitié” at the Veytay Polo Club. The tournament took place over two days with the Veytay, O’Brothers, and Piaget teams, competing against each other.
The Piaget team in this tournament consisted of the following players: Gilles Leraillé, captain, handicap -1, Martin Luginbühl, handicap 2, Carlos Sprüngli, handicap 0, Audrey Kohli, handicap -2.